Staging your home is as important as ever when it comes to homes for sale. Staging has a valuable role to play in traditional showings and virtual ones.
A well-staged property has the potential to sell faster and claim a higher closing price. Our brokers use staging as part of our commitment to get our clients great results.
One of the most valuable aspects of staging is that it allows potential buyers to imagine their own future life in the home. Creating the right mood means striking a balance: As the seller, you can't be in the way, but the home must still look welcoming – that is, as if someone lives there.
Never is that balance more vital (or trickier) than during the holiday season.
The Best Ways to Stage Your Home for Selling During the Holidays
Opinions and backgrounds differ, of course, but most people have strong positive feelings around the holiday season. It's a wonderful time to come together in a spirit of giving and joy. With the right approach, you can harness that positivity within your own staged home.
But what's the best way to do it without going overboard?
These proven home staging techniques can help:
- Always Start with Cleaning
No matter what, cleaning is always step one for staging a home. That should include decluttering floors, emptying closets at least halfway, and doing a deep cleaning of carpets and upholstery. That ensures better indoor air and prevents pet odors or allergens from bothering your visiting buyers.
- Maximize Your Curb Appeal
Curb appeal sets expectations for the rest of the home. Make sure the lawn is cut and free of debris as you would in all seasons. Consider emphasizing the pathway up to the door using decorative shrubs, paving stones, or – yes – just a hint of simple lights outlining the way.
- Make Your Front Door Welcoming
Your door is the true beginning of the buyer's journey, so make it count. This is the perfect place for a nice, fresh wreath – go with live plants over plastic – or a decorative bow. A welcome mat is also key, but choose something appropriate for all seasons.
- Consider the Temperature
Think seriously about the time of day and climate as you're getting your home ready. There's nothing quite as comforting as a warm home on a cold day. If you have one, set the fireplace. Warm refreshments, such as holiday cider, can also create an enjoyable atmosphere that reflects well on your home.
- Create a Festive Atmosphere
When it comes to decorations, less may be more – but that doesn't have to mean none! Subtle touches like a tasteful wreath or a bowl of pinecones are always nice to see. And now is the time for one of the most beloved staging tools of all: Fresh holiday cookies baking in the oven.
- Match Decorations to Current Décor
Tinsel, icicles, and tasteful holiday balls are all fair game for decorating a home that's on the market. To maximize flair, be sure the decorations you select either closely match or gently complement your existing décor. If in doubt, always aim to create a soothing environment to "come in from the cold."
- Draw the Eye with Strategic Touches
It's a wise idea to pare down the trimmings before buyers arrive. That heightens the visual impact of what's left and allows you to use elements in more creative ways. For example, a spring of mistletoe might draw the eye to a beautiful arched doorway, or a small display could accentuate the views of a bay window.
- Break Out the Simple String Lighting
Light displays are an iconic part of the holidays, but they can be distracting when buyers are touring a home. Simple string lighting is a good compromise: It provides a little light and serves the same function as tinsel in outlining the things you'd like buyers to take a good look at.
- Show Off Your Tree
Worried about the tree? It can make a terrific impression if it meshes with the space it's in. Be wary of broad-based trees that can take up too much floor space and make the room seem smaller. Decorate tastefully with simple glass ornaments and lights, and keep the present pile discreet.
Spring and summer make up the traditional "high season" for real estate. But just because the weather is cold, it doesn't mean the market can't be hot! Contact us to find out more today.